E40: What’s Your Life Changing Goal?

When we work with new customers, we often help them to answer this question:

 

What’s your life changing goal?

 

In business, we’re often too focused on the revenue and growth, and forget the impact it’s having on our actual lives.

 

Rather than focusing on increasing profit 10%, what would it mean for you if:

 

You could take 4 week holidays every summer?

You could spend much less time on the tasks that drain you, and much more time on the tasks you love?

You were no longer spending evenings and weekends fixing issues?

You were no longer needed in the business, and could sell or work less [as a business owner]?

 

These are life changing goals.

 

And if you fix them the right way, then…

 

You’ll be happier.

Your friends and family will be happier.

Your colleagues will be happier.

Your business will be stronger (and yes — revenue and growth will improve too!)

 

In today’s episode of De-stress Your Business we go deeper into why this is such an important question, and how it can help your business.

 

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